Everyone wants to leverage content to increase reach, maximize effectiveness and efficiencies.
Today on The New Marketing Show, Kevin and Greg discuss Trinity Web Media’s content marketing strategy and how we effectively take two or three cornerstone pieces of content and leverage them to multiple broadcast platforms.
When you perfect this process, you can develop a more complete and aggressive content strategy and it takes the constant pressure of being creative out of the mix.
Also, if you fall in love with the process of creating content and where to broadcast your content to maximize its reach, everything gets much more natural.
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