Are you looking for local search tips? Trinity Web Media’s Local Search team lays out their top five tips to help your business improve local search listings.
Before we begin, ask yourself, how many customers are we getting from our search results? Then ask how many customers are we losing because we have weak or ununiform business listings across the web? If the second answer is greater than the first, it is time for you take up your game and improve local search listings and results.
Local Search Tips
• Make sure all business listings are accurate: Google values good and reliable information. If your listings on any business listing service is off, your local search presence will eventually diminish. Services like Yext can help you maintain proper and accurate search listings on more than 100 listing platforms.
• Populate as many local business listings as possible: Making sure your business information is correct is great, but now take that information and get it out to as many platforms as possible. Casting a wide net of reliable information is your best bet when it comes to increasing your local search results.
• Have a user friendly webiste: When you own your own space on the web it is amazing how much more of your brand you control. (Suggested reading: Why Does My Business Still Need a Website) With your company’s website focus on user experience (UX) and make sure that users can get your pertinent information in few to no clicks. Make sure your site is mobile responsive and renders perfectly on all mobile and tablet devices.
• Optimize Your Website (SEO): SEO never goes dormant. SEO changes, algorithms change and new platforms emerge, but one constant is that a website that is highly optimized for your local geo and key search terms and phrases will always have a better search presence than another site that put in less of an effort.
Create and Post Content: Content marketing is the lifeblood of your local search and SEO strategy. The more on-topic content of value you broadcast the more of a player Google will think you to be. Post content that has to do with your product, service and brand and how it related to your region and see how much this boosts your results.
Use these local search tips as guidelines as to where to start getting found in local search. Trinity Web Media is a proud partner of Yext. Check the health of your online business information with help from our listings scan. Instantly see how your most critical location data appears on Google, Yelp, Facebook and dozens more maps, apps, search engines, and directories by using our Local Listings Checker powered by Yext.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit
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