The white paper developed a bit of bad reputation in recent years because, in too many circles, something much closer to a watered-down sales brochure was being passed off by the same name.Even before then, most industries had started to adapt the whitepaper—admittedly, about as generic a name as … [Read more...] about What Could a White Paper Do for You?
The Trinity Web Media Content Series
Episode #17 The New Marketing Show: The Importance of Owning Your Domain
Owning your domain - how important is this really? Can I use an alternative spelling or my company? We hear this often. People think of a brilliant company name only to find out the hard way that the domain name is not available.This is a sticky situation that you need to navigate carefully. In … [Read more...] about Episode #17 The New Marketing Show: The Importance of Owning Your Domain
How Recycled Content Can Help New Content
On today's Trinity Web Minute, Greg Taylor teaches you how to use recycled content to work for your new content and marketing initiative. Watch to find out how.If you like what you hear, please subscribe, rate and review! Thanks! … [Read more...] about How Recycled Content Can Help New Content
The Right Way To Use Lead Magnets
This week we discuss lead magnets, what they are and how they can help your business. We also recap The New Marketing Show Episode #5 with Chris Lee and the digital marketing theory of giving to your audience before expecting anything in return.If you like what you hear, please subscribe, rate … [Read more...] about The Right Way To Use Lead Magnets
Are You Considering Your Website’s Usability
For all the thought we invest in developing a distinct brand and a pointed marketing campaign, it’s surprising how little of it goes into engaging that attention once we’ve got it and, ultimately, converting it to something of any real consequence. It’s almost as though we’ve become so obsessed with … [Read more...] about Are You Considering Your Website’s Usability
Episode #16 The New Marketing Show: Best Bites Marketing
Trinity Web Media is proud to announce our new Food Marketing program initiative Best Bites. Best Bites from Trinity Web Media is our new department that specializes on digital marketing for Coffee Shops, Cafes, Caterers and other Specialty Food Vendors.In this episode of The New Marketing Show, … [Read more...] about Episode #16 The New Marketing Show: Best Bites Marketing