Owning your domain – how important is this really? Can I use an alternative spelling or my company? We hear this often. People think of a brilliant company name only to find out the hard way that the domain name is not available.
This is a sticky situation that you need to navigate carefully. In this week’s episode of The New Marketing Show Kevin & Greg talk about the business naming process and why it is important to own your own name on the web. Check it out and please leave us a comment or review on iTunes.
Owning Your Domain Key Takeaways:
- Whenever possible work with professionals to help you with naming and securing social media handles and domains.
- Purchase a domain for the longest term you can afford.
- Owning your name’s domain is the start of controlling your own reputation and destiny.
Trinity Web Media uses namecheap.com for all our domain purchases.