How and where does a blog strategy start? Most people, us included, get their start with WordPress through blogging. WordPress gives individuals, brands and everyone in between a voice. Matt Mullenweg's ideal of democratizing publishing was a game changer. There are many ways to involve your blog … [Read more...] about Blog Strategy – The Big Blog Factor
The New Marketing Show: The Best Marketing Podcast Bonus Content
Trinity Web Media's marketing podcast The New Marketing Show publishes two bonus podcasts a week. This content is available for free to our podcast subscribers via iTunes and/or the podcast app of your choice. To date, there are over 50 bonus shows available for your listening. Why all the bonus … [Read more...] about The New Marketing Show: The Best Marketing Podcast Bonus Content
Creating Good Landing Pages
Landing pages are a necessity for every digital marketing initiative and website. The landing page is where someone is directed for the sole purpose of conversion. Greg Taylor of Trinity Web Media talks about various things that are important to a successful landing page. Important things to think … [Read more...] about Creating Good Landing Pages
YEXT: Digital Knowledge Management Platform
Kevin Eberle and Greg Taylor sat down and spoke about the Digital Knowledge Management Platform Yext with Brain Lochner. Brian sheds some light on how Yext works and how the Digital Knowledge Management Platform enhances local search. Originally recorded for The New Marketing Show, Trinity Web … [Read more...] about YEXT: Digital Knowledge Management Platform
Episode #25 The New Marketing Show: Some of Our Favorite Things
The New Marketing Show hit a milestone this week of 25 episodes. (Well, actually it's 75 if you consider all the BONUS content available to our subscribers.) This week Kevin and Greg take some time to talk about some of their favorite media related things. Being podcasters, marketers and running a … [Read more...] about Episode #25 The New Marketing Show: Some of Our Favorite Things
Three Principles of Content Marketing and Social Media
The principles of content marketing (and social media) are simple. Connect. Engage. Perform. When you look at it logically it's a simple step by step process: Connect with your audience and the right people. Make sure your sphere of influence are people who can move the needle, help you learn and … [Read more...] about Three Principles of Content Marketing and Social Media