First off, what is integrated marketing? Essentially, this form of marketing is when you tie offline traditional marketing, such as print & billboards, in with a digital marketing strategy. One way Trinity Web Media ensures the campaign is collecting data and runs smoothly is by using a … [Read more...] about Integrated Marketing
3 Things Marketers Need to Stop
In this weeks "Trinity Web Minute" bonus content, Greg goes into 3 things marketers need to STOP doing. Let's talk about the annoyance of push notifications, fake empathy and more. Thank you for watching this Trinity Web Minute on having a lazy content marketing strategy. For more content in … [Read more...] about 3 Things Marketers Need to Stop
Microsites or Landing Pages: Which Works Best and When Do I Use Them?
There has always been a debate on which works better Microsites or Landing Pages when it comes to conversion. Since they are both very different -- our answer is it depends. It depends on the campaign objectives and the campaign strategy itself. First off, let's discuss the differences between each … [Read more...] about Microsites or Landing Pages: Which Works Best and When Do I Use Them?
Episode #60 The New Marketing Show: Lazy Content Marketing
We find that many marketers who are struggling to gain traction with a content strategy blame competitors or algorithms rather than themselves. In the content marketing world, it's all about consistency, quality and avoiding lazy content marketing. Instead of blaming your failures on updates, … [Read more...] about Episode #60 The New Marketing Show: Lazy Content Marketing
Lazy Content Marketers
Are you struggling to develop a successful content marketing strategy? Don't worry, you're not alone. First, stop blaming competitors and algorithms. Take some time to reflect on the quality of your content; is it topical? is it relevant? There's no room for being lazy in the content marketing … [Read more...] about Lazy Content Marketers
Social Media Crisis Plans | Trinity Web Minute
You never know when adversity will hit your company, so prepare your digital marketing for the worst. Having a solid plan to handle a social media crisis can make or break your brand. Greg Taylor goes over the importance of a social media crisis plans in today's Trinity Web Minute. Learn about how … [Read more...] about Social Media Crisis Plans | Trinity Web Minute