You may not like pop-ups, but the bottom line is – they work. For digital marketing companies, they are one of the most efficient ways to get a message across to users. Now, don’t get us wrong, you shouldn’t be overdoing things with your pop-ups.
When information is pertinent and important, pop-ups are a go-to method for a number of reasons. Greg discusses why in today’s featured Trinity Web Minute, check it out below!
Although they might be found annoying, by using pop-ups correctly, you can actually improve user experience. Once you master the art of streamlined and effective pop-ups, you’ll realize just how easy it can be to get points across to your audience.
[Transcript]
Hey everyone, thanks for checking out another bonus episode of the New Marketing Show, catch us on Instagram TV, YouTube.
Today, I want to talk about the quickest way to get information out on your website. That’s why using pop ups. So I know a lot of people don’t like pop ups, but marketers still really love pop ups, because they work.
Now, we are all in, you know, in a time right now with what’s going on in the world where information is key. So when you have to disseminate and push out very, very important information.
The worst thing to do is to allow your users kind of fumble around and have to haphazardly try that, you know, go around and find it.
A pop up and a pop up will get them the information as soon as they hit the site. You can also set a pop up and configure it and develop it so that it hits you know different pages.
You know if you have a message a relates to page B, you know, when you’re on page B you can have the pop up trigger and go ahead and have that set up. So that it just displays there.
So, pop ups are effective, pop ups work. pop ups, yes they are annoying. But if you’re respectful to your audience, but you need to get the information, try give them a go.
Hey, thanks for watching and for more content like this, check us out on the New Marketing Show.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit