Learn how to tell a story that connects your story to real people. There are five basic steps to storytelling. These steps are the same whether you are telling a fireside story, your brand story or a tall tale to your friends.
Set the stage, Introduce the conflict, Bring the story to a climax, Tie up all loose ends and provide closure and then the almighty conclusion.
Now more than ever digital marketing companies need to tell their personal story, the brand’s story and make sure it resonates with the audience.
For more tips of the art of storytelling, please check out Park Howell and the Business of Story podcast.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit
Leave a Reply