Over the last three years I have created about 185+ Marketing Videos for Trinity Web Media. Actually, before I joined Trinity, I had a vast library of Marketing Videos from Marketing Press TV. I am no stranger to being in front of the camera, and I know it is not an easy task. Today, I want to share what I learned making videos for Trinity Web Media (and Marketing Press.)
[Here is an old video]
What I Learned Making Marketing Videos
1. You will not like being in front of the camera (or iPhone) but will get used to being uncomfortable.
2. There will be days shooting a video takes longer than you imagine.
3. Ignore all your surroundings. People will wonder what you are doing and think you are crazy, just ignore them and make it happen.
4. Making videos forces you to truly understand what you are talking about. (NOTE: Make sure you know what you are talking about.)
5. Stumbling is ok, quitting is not.
6. Your video may not get as many likes or shares as you want — ignore it and keep making videos.
7. Video as if you are speaking to one specific person and address their issues.
8. Be helpful, solve problems — do not sell.
9. The best video topics come from everyday things that happen during your day to day work/
10. Have a strategy. Video, produce, post and broadcast to your site, social media and via email.
11. Send related videos to clients answering their questions with your content as often as possible.
12. Have fun. If you are not having fun making the videos the audience will know.
I am sure I can go on and on about other tips for making videos, but let’s leave it here for now. Go out and make videos and give them to the world. Listen to what people say about your videos and apply what is necessary. Review, Refine, Repeat — don’t give up before it starts to work for your business.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit