What is your content saying about your company? Are you focusing on branding your company, selling your products or are you genuinely trying to help people. I know what Trinity Web Media tries to do.
Check out this Trinity Web Media as Greg Taylor discusses the subtle differences between the three and which is most effective.
What is the purpose of the content your producing? All to often, we see content failing because there are no goals attached to it or it overly promotes the product or service the business is selling. Your audience, if you reach them, will become disengaged if the only content you produce is trying to sell a product because let’s face it, no one wants to feel like they are constantly be sold to. This is where goals come into play.
Wether your goal is to promote your brand, sell a product or generally trying to help people, producing content that doesn’t speak to your target audience is essentially pointless. Your voice will be lost in the noise because there’s no strategy and your marketing to everyone instead of the people who could be potential clients.
At Trinity Web Media, our goal is to produce content that will help others within their business. We have a strategy in place and hold nothing back. Our goal is not to sell to our audience but offer the knowledge we have obtained through our expertise. And while yes, we are definitely available to the client if they are unable to or don’t have the time to manage their marketing, but our goal isn’t to sell to our audience. Through our content strategy, we are establishing our subject matter expertise which Creates trust with potential clients.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit