To start off the week, Greg Taylor goes over the importance of tracking your leads. The first step to gaining data from your leads is determining the different ways they are reaching your site. Are you emphasizing social media presence? Are you paying to run PPC (pay-per-click) ads? Or are you investing in SEO?
Let’s talk about the easiest way to track where leads come from. We believe one of the most straightforward ways to track your leads is through Google analytics. Setting a goal allows you to directly see where your lead entered and exited from, both very valuable data. Another way to gather lead data is by including a required field on a form. Ask your users how they heard about you and then list the various options. This gives you the opportunity to learn if your growing organically or your advertisements are working. Not only does tracking leads give you pertinent data to base decisions off of, but it is also a great way to gauge how effective your site is.
If you don’t understand where your leads come from, you aren’t getting maximum results from your digital marketing campaign.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit