The internet killed your business? How many times have you heard brick and mortar business say this? On today’s Trinity Web Minute, Greg Taylor discusses the things that can negatively affect your business, but surprise, the internet is not one of them.
The rules of the internet seem to be everchanging, so keeping up with the curve may seem challenging. But the changes of the internet are not the problem. It’s your willingness to adapt to these technological changes that are the real culprit for the decrease in your online presence. And while the internet may have taken a certain market away, refusing to adapt is the bigger problem.
So the first step is acknowledging that there is a problem (and maybe it’s not the internet’s fault). But how do you bring yourself back up to speed? One tip is to create a good brand story that will have people engaged and wanting more. By building this awareness of your brand or product, it not only humanizes your brand but also gives you a platform to tell your unique story. The next tip is all about publishing content to your website. By writing blog posts and linking your social accounts to the website, your newfound audience had direct access to the product or service you are selling, increasing your online visibility. Watch more to find out how.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit