What is iteration and what are the benefits of operating with an iterative process? This week, Trinity Web Media’s Greg Taylor dives into the ins and outs of this best business practice.
What is iteration? To keep things as simple as possible, iteration is a stage or phase of a project.
The iterative process allows for the review, refine, repeat method (which we consistently preach about) because it allows for you to test a hypothesis in stages. You are able to launch a project to a certain level of completion, review what is and isn’t working and make adjusts moving forward. The beginning stages of iteration are typically the same.
Phase 1
Phase one allows you to produce a minimum viable product to test your initial hypothesis, see how the audience receives the product and what feedback they may have. Not only will this allow for any pivots to be made, but it will save the client money as you continue to create the best version of the product.
Phase 2:
Review, refine, repeat the results from phase one and continue until you fine-tuned the project.
While it may take more time, do not be afraid to utilize the iterative process. Having patience with the process could lead to a better product or idea because there are opportunities to grow, listen and revise with the feedback you receive.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit