There are many reasons why your content fails, but today let’s talk about the creative. Are your images on point? Do they resonate with your audience? Are the images congruent with messaging? Are there goals attached?
Greg Taylor of Trinity Web Media discusses the finer point of designing creative assets to help your marketing.
You could have the best messaging, broadcast and strategy for producing your content, and still fall short. In content marketing, the creative is everything. A few questions to ask yourself when you are producing visual content:
▪️Are the pictures and videos edited meticulously?
▪️Is the content representative of the messaging?
▪️And most importantly is your content compelling and resonates with your audience?
All of these will affect how your content is received and could potentially cause your content to fail. We have all consumed content that has been lackluster or the messaging has been off. And personally speaking, I usually unfollow or ignore future content the person or brand produces because of this one miss. We are in an age of technology and you have a short time to capture your audiences attention. You cannot afford to produce content that lacks in the creative because your audience will quickly disengage. This ties to our last article on producing content without goals, which ultimately is pointless. The harsh reality is that if your content lacks on any level, especially the creative, you will be spinning your wheels and the work that you put into creating your images and videos, will hurt your brand instead of progressing it.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit