Collectively, our marketing mindset is broken. Why do only drug dealers and techies refer to their clients as “users’? It’s time to speak to people as people and understand what makes your audience tick and speak to them accordingly.
Every digital marketing company and web developer needs to take into account that behind every click and every piece of your content marketing strategy is a real person on the other end.
Greg Taylor of Trinity Web Media discusses his take on the new marketing mindset and we can do to be better.
For more content like this in your ears, check out The New Marketing Show on Spotify, iTunes, Stitcher or wherever else you get your podcasts.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit