Many clients want to go ahead and make substantial wholesale marketing changes without the proper reasoning to back it up. While we applaud you for being proactive, know what’s working and what isn’t is hard to determine. We want to ensure that the changes we make are moving you closer toward your business goals.
At Trinity, we believe that first you must collect and look at data before redeveloping a strategy. Next, we can begin to make small, measured marketing changes. This way, we can make the minimum amount of changes while achieving maximum results.
So, you’re looking to make significant changes to your digital marketing strategy? Begin by making small incremental changes and seeing how they affect your business. As happy as we are that you are staying on top of your business and being collaborative, wholesale changes are not the place to start.