Performing a marketing audit is a great way to assess the efforts of your marketing strategy. It allows you to look at whats working and what it isn’t, and how to pivot to make the necessary changes so that your strategy is working best for you. On today’s Trinity Web Media, Greg Taylor teaches the frequency in which to perform marketing audits.
Trinity is a firm believer in the theory of review, refine, repeat, and audits are the best way to do this. Quarterly marketing audits allow you the time to review your hashtag strategy, the images and the content you have been producing. We suggest at least a quarterly review because it allows you to pull a sample and act quickly to affect change to make sure that your strategy is working the way you intended it to.
Watch more to find out the how and why of performing marketing audits.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit