Performing a marketing audit is a great way to assess the efforts of your marketing strategy. It allows you to look at whats working and what it isn’t, and how to pivot to make the necessary changes so that your strategy is working best for you. On today’s Trinity Web Media, Greg Taylor teaches the frequency in which to perform marketing audits.
Trinity is a firm believer in the theory of review, refine, repeat, and audits are the best way to do this. Quarterly marketing audits allow you the time to review your hashtag strategy, the images and the content you have been producing. We suggest at least a quarterly review because it allows you to pull a sample and act quickly to affect change to make sure that your strategy is working the way you intended it to.
Watch more to find out the how and why of performing marketing audits.
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