We all have a vision of what our ideal client is but have you ever taken the time to break down the common traits in clients you work with for opportunities for growth? This week, Greg Taylor dives into this and shares what client traits are the best fit for Trinity.
While the process may seem tedious, by looking at the common denominators amongst clients, you can focus on clients that are truly a good fit and will grow your business. Trinity, for example, has identified these two characteristics that all of our successful clients have.
▪️ Our clients like to do business person to person
Whether it be via phone, in person or video meetings, our clientele prefers to do business face to face. This works well for us because while it may seem a little old school, this is our preferred way to interact with our clients.
▪️Instead of defining a client by a vertical, we focus on the problem we can solve for them.
Trinity Web Media is an agency that focuses on solving problems. Our problem-solving expertise being brand presence, visibility, creating content to support that and conversion. Since we are well versed with these core problems, we are able to affect to most change for clients with these problems.
Instead of trying to penetrate one specific market or vertical, focusing on the problems your business solves will help you decipher what clients are ideal and lead to more wins.