We all have a vision of what our ideal client is but have you ever taken the time to break down the common traits in clients you work with for opportunities for growth? This week, Greg Taylor dives into this and shares what client traits are the best fit for Trinity.
While the process may seem tedious, by looking at the common denominators amongst clients, you can focus on clients that are truly a good fit and will grow your business. Trinity, for example, has identified these two characteristics that all of our successful clients have.
▪️ Our clients like to do business person to person
Whether it be via phone, in person or video meetings, our clientele prefers to do business face to face. This works well for us because while it may seem a little old school, this is our preferred way to interact with our clients.
▪️Instead of defining a client by a vertical, we focus on the problem we can solve for them.
Trinity Web Media is an agency that focuses on solving problems. Our problem-solving expertise being brand presence, visibility, creating content to support that and conversion. Since we are well versed with these core problems, we are able to affect to most change for clients with these problems.
Instead of trying to penetrate one specific market or vertical, focusing on the problems your business solves will help you decipher what clients are ideal and lead to more wins.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit