How and where does a blog strategy start? Most people, us included, get their start with WordPress through blogging. WordPress gives individuals, brands and everyone in between a voice. Matt Mullenweg’s ideal of democratizing publishing was a game changer.
There are many ways to involve your blog in your brand strategy. The blog can and should be the center of your content marketing strategy and deserves all the attention it commands.
Greg Taylor from Trinity Web Media discusses how to use your blog as an integral part of your brand’s digital marketing strategy.
For more information about blogging, blog strategy and other digital marketing topics please subscribe to our YouTube channel or Trinity’s podcast, The New Marketing Show.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit