How often have you been searching for a great bar or restaurant but when you click through to the site, things start to fall apart? On today’s Trinity Web Minute, Greg Taylor discusses the #1 problem a restaurant website makes and how it creates a disconnect with the user experience.
The cardinal rule of things not to do when creating a website for your restaurant is to sabotage your work with the menu in a PDF or JPEG file. We cannot beg you enough to leave this practice behind in 2005 where it belongs. Not only does this demonstrate your amateur web development skills, but it breaks the customer experience. There is a direct correlation between how long a potential customer spends stumbling around your website or waiting for a menu to download, to the level of their interest. While you may have sparkling reviews, gorgeous pictures of the food and drink that awaits the customer and ambiance that is praiseworthy, your potential customer may overlook these things because you are making them jump through hoops to access your menu. Another thing to consider when developing your restaurant’s website is how most people will be using your website and on what device. Does the mobile version of your website scale so that your customer has the same experience from a PC as they would on their phone?
For a more in-depth look at this problem and how to solve it, watch the full video.