Shane Barnhill of PCHF contacted Greg Taylor, then with Marketing Press, to rebuild and revamp the Phoenix Children’s Hospital Foundation’s web presence. After numerous meetings with stakeholders and interested internal departments, Taylor and Barnhill collaborated on a site design that satisfied the Foundation’s goals.
The new WordPress site was the online fundraising and awareness voice for the hospital. Relying on rich media content and heartwarming storytelling, PCHF experienced a 325% increase of online donations. Not all 325% can directly attributed to the site, but it played a key component in the fiscal growth.
Functionality Includes:
• Genesis WordPress Framework
• Custom Event Calendars filtered by department events
• Custom Homepage content post types
• Fundraising / Donation mechanism integration
