Website Redesign or Refresh? That is the question. This week on The New Marketing Show Kevin and Greg discuss whether it’s time for a website refresh or a full redesign. The key factors to help you with your decision are more common sense than you think. If these factors make common business sense, why do some companies settle for websites that do not work.
Key Takeaways
- When the pain is so great it’s probably time for help
- Any lost conversations are lost opportunities to grow revenue and your brand
- Nobody wakes up and says today is a great day for a new website — something is broken
- With only 24 hours in a day, where is your time best served?
- How much money would you invest in a new salesperson, why wouldn’t you invest that in your website?
Three tips for higher conversion
- Have a contact form on your homepage
- Create clear calls to action
- Main info above the fold of the design
Related Links and Additional Resources:
Trinity Web Media Marketing Self-Assessment
WordCamp Schedule
Gangplank HQ
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit