How Important Is a Blog to your brand? Does having a blog even matter any longer? Why should our company have a blog? These are all good questions when it comes to your digital marketing and content marketing strategy.
This week on The New Marketing Show we dive into this topic and provide you insight from 15 years of blogging.
Kevin Eberle and Greg Taylor, hosts of The New Marketing Show and Founders of Trinity Web Media believe blogs are the central point of your content strategy. Your branded and optimized blog is the one place on the Internet, you can stake your claim and own the content your are creating and publishing.
How Important How Important Is a Blog Discussion Points
• The best time to start a blog
• Post/Content length and frequency
• The importance of owning your own content and where it’s published
• Where to get content ideas
• What makes for a successful blog
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit