Let’s talk Google Analytics with Scott Yacko. This week we start something new on The New Marketing Show – #TBT episodes. (Yes, that’s right Throwback Thursday Episodes of our podcast.)
In Summer of 2015, Greg Taylor sat down with Data Scientist Scott Yacko to discuss all things Google Analytics.
Although this #TBT Podcast takes place in San Francisco in the Summer of 2015, the principles of Google Analytics of Website Data remains much of the same. Measure goals, measure conversion, and measure all things that matter. Measure. Measure. Measure.
This podcast has mentioned and discussed Vanity Metrics at length. Scott’s unique insight allows you to truly understand what matters to the health of your business and how to measure what really matter. Check it out.
Stay tuned for more #TBT Podcast episodes of The New Marketing Show as part of our regular broadcasts. Thank you for listening, rating and reviewing on The New Marketing Show on iTunes and wherever else you consume your podcast content.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit