Susan Baier talks to Kevin & Greg about finding your audience. Susan is an audience segmentation expert and the founder of Audience Audit. She uses quantitative and attitudinal segmentation research to find out what matters to your audience, ways to solve their inherent problems and how to speak to your market segment.
This approach has positioned Susan and Audience Audit as the leaser in audience research.
This episode of The New Marketing Show is for you if you are having trouble connecting with your ideal audience, your business is lost at sea, or if you want to learn more about her method to this madness. Hint: It’s science.
How To Find Your Audience in Three Simple Steps
- Describe your ideal client without using demographics
- Stop thinking about the problem being they don’t have what you are selling
- Why does this problem exist?
Additional Resources:
Audience Audit Website
Susan’s Bonus Kids
Trinity Web Media Self-Marketing Assessment
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit