Sometimes, restaurant websites just make us crazy. I do not know if restaurants spend so much time on dialing in the operations that digital marketing and web development is secondary, or if it is a case of bad advice. Either way, Kevin and Greg discuss The Biggest Mistake Restaurant Websites Make on Episode 29 of The New Marketing Show.
When a restaurant website uses a .pdf for their online menu it breaks every rule of user experience and trickles down to breaking the brand experience. This poor experience leads to frustration and often turns people away from their business. This problem is an easy one to solve through strategic web development and thoughtful UX.
• Stock Images are alive and well on restaurant websites
• pdf files do no scale and behave appropriately on mobile devices
• The website is the beginning of the brand experience and an extension of the food served
This was also the first Live Streamed episode of our podcast. If you caught the broadcast let us know what you think. Thank you for listening, rating and reviewing on iTunes and wherever else you consume your podcast content.