The great Keith Jackson approached every event he broadcasted in the same mindset. He felt it was his job to Amplify, Clarify and Don’t Intrude when calling play by play for various events.
As marketers, Trinity Web Media believes in the same approach when it comes to marketing strategy and execution.
Kevin Eberle and Greg Taylor discuss the various business problems you will encounter by not adhering to these basic principles.
You can check out the episode here, iTunes, Stitcher or Soundcloud.