How does Extreme Ownership pertain to digital marketing and web development projects? First off, what is Extreme Ownership?
In laymen’s terms, Extreme Ownership is the act of taking ownership and control of every aspect of what happens around you directly or indirectly. Made popular by the book, “Extreme Ownership” by Jocko Willink and Leif Babin, this book talks about the principles of the US Navy SEALs and its application to life and business.
Taking Extreme Ownership of Your Projects
When a project goes off track, it’s your fault.I hate to say this, and I hate to admit it, but when a WordPress website project or a digital marketing campaign goes off-track in Trinity Web Media — it is my fault. If this happens within your company, it is your fault.
Pointing fingers at everything other than what went wrong. Pointing fingers is a bad look. Pointing fingers remove your authority and professionalism and relieve you of your control.
There are so many reasons why and where a project can get off track or go wrong. Here are some common causes:
• Lack of communications
• Not setting realistic expectations
• Not understanding goals
• Uncommunicated expectations
• Lack of understanding the scope of the project
• In over your head
It’s essential to recognize that every one of the common causes of projects comes down to errors in communication. It’s not the client’s fault that you do not know something — it’s your fault you did not ask. It’s not the client’s fault they have unrealistic expectations — it’s your fault realistic expectations were not set. (And so on…)
Change Your Mindset Change Your World
When you change how you look at and approach situations, you change the outcome. If you can objectively change how you see things you start seeing things before they happen.
When Web Development Projects miss the mark you know before things go awry, how do you handle the situation? Do you push the blame back on the client, or do you assume control and responsibility? Assume responsibility and move forward to win.
I know this may be a foreign concept to some, but remember you are the professional and the client only knows what they know and what they are told. Get behind Extreme Ownership of your world and see the improvements.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit