Digital Marketing FAQ

Digital Marketing is the act of promoting and advertising your business in our new age world of technology. Websites, social media, videos, photos/images and email are all tools that are used for digital marketing.

To learn more about Digital Marketing please view our Digital Marketing 101 article.

A reputable digital marketer figures out how to solve business problems using various digital marketing platforms. This may include creating a marketing strategy, developing websites, managing social media or working on Search Engine Optimization. All marketing initiatives need to be measured and analyzed to fully understand marketing ROI (return on investment.)

Your product, service and/or brand benefits by gaining exposure and positioning of subject matter experts. Many times, digital marketing goals are attached to direct business results. When you invest in digital marketing you are creating opportunities to speak to your market and target audience to help them solve their problems.

We instruct our clients to update their website often when it comes to publishing new content. New content is a signal to search engines to let them know your website is relevant. Also, update your site whenever your company changes phone numbers, addresses, or hours.

Trinity Web Media loves blogs and content marketing. Blogs give you an easy way to stay in front of your target market. Publishing to blogs allows you to exercise your voice on industry topics and also post How-To content to help solve problems. While not required on your website, blogs are a great idea.

SEO or Search Engine Optimization is the practice of making sure your website is visible, working correctly, and set up properly for search engine indexing. This is done by making sure your content is latent with keywords that relate to terms users are entering in search engines. SEO is a tricky practice, and when it comes to hiring an agency to perform SEO tasks for your business, make sure you vet all companies based on their past track records of success.

It’s essential to measure all digital marketing platforms, tools, and initiatives. The most trusted source to measure digital marketing is Google Analytics. Trusted by all marketers, Google Analytics provides a way to measure all things marketing.
To measure marketing ROI, it is essential to understand your marketing goals and costs. From there, it’s simple math to extract the metrics from the inherent cost to derive your ROI.