It is often difficult to perform maintenance on websites that your team didn't develop. More often then not, you'll find yourself inheriting what we consider a house of cards. Without knowing what previous developers were thinking about and/or trying to accomplish, you may find yourself at a … [Read more...] about Inheriting Website Maintenance
The Trinity Web Media Content Series
Improve Organic Search
When it comes to New Jersey digital marketing and organic search, brands often reach out to us and ask "why aren't I on page 1?" or "why is my visibility so poor?" Look, it may be basic, but the question we always go back is, "what are you doing to improve things?" The bottom line is, static sites … [Read more...] about Improve Organic Search
My Favorite WordPress Project Tool
A WordPress project can come in many shapes and sizes, but planning the project out is the one constant for every project. For years we struggled with what tool was right to plan a WordPress project. I used this new shiny planner or this technical web wireframe tool, and all I did was complicate … [Read more...] about My Favorite WordPress Project Tool
Episode #57 How to Create a Kick Ass WordPress Site • WordCamp Phoenix 2013
For this week's show, let's bring it back to Greg's speech at WordCamp Phoenix 2013. Not only will you learn the fundamentals of building a sound WordPress site, but you'll also get a taste of how little these principles have changed over the past 5 years. Regardless of what your preferred CMS … [Read more...] about Episode #57 How to Create a Kick Ass WordPress Site • WordCamp Phoenix 2013
What Clients Need
There's a fine line that web developers and digital marketers need to walk when dealing with what a client WANTS versus what they NEED. So, how do we use our expertise & experience to give clients a product that best furthers their business? Tune in. Thank you for watching this Trinity Web … [Read more...] about What Clients Need
Measuring Results
One question we get asked quite often is how to best track the results of a physical ad or influencer campaign. Measuring results and data are crucial. One way we gather data is by giving each influencer campaign a unique URL with a specific landing page. You can then redirect traffic, build a … [Read more...] about Measuring Results