Trinity Web Media loves the iterative process. It almost always pays off to take an iterative approach to new projects, especially WordPress development projects. Sometimes, so much is unknown that a MVP (minimum viable product) ends up being the real MVP of the business.
Let me explain…
When you have an idea for a startup, new business model, WordPress site or products to offer there are things you will not know or understand about your market from the very beginning. You may think you do, but it is impossible to account for every single detail you encounter.
Trinity Web Media always advises our clients to start slow and gather business intelligence before making a large-scale investment. Too often, we see businesses and ideas too far down the path to pivot, adapt and in turn iterate. Once an idea is too far down the track — turning back and making the moves can be expensive in many ways.
How To Iterate
When we work on fun, exciting new ideas we always want to go slow. Yes, this is hard, but when you go slow and introduce your ideas to the market in a simple manner you can build momentum from their response. Many time we hear about people going to market with their website or products with all the digital marketing power behind it only to find out someone else has a better mousetrap or the market wanted your product in a different variation. When this happens, what do you do?
Start small.
Introduce your ideas one at a time — slowly.
Measure everything.
Get feedback.
Analyze the collected business intelligence.
Move forward.
Do it all over again. (Review, Refine, Repeat.)
I know this may not be terribly exciting for many people to hear and adhere to, but it pays off in the long run. Slow and steady always wins the race. Always.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit