As 2017 winds down, it’s essential for businesses to look back on the year and assess what worked for the company, and what did not. What contributed to the success of your campaigns? Number crunching and analytics will give you the data-backed answers you are looking for. However, it is important to look at the whole picture, both for clients and your own business, with gratitude in mind.
No, I’m not going all kumbaya on you. Let me explain.
Gratitude and its significance in building a business.
Gratitude helps shape a business in a positive light. When management and employees focus on injecting appreciation into their work, a sense of pride and ownership ensues. The work underway becomes more customer (or business) centric, depending on your industry. Gratitude towards customers comes in forms of programs and incentives to keep them on board with your services. Internally, it translates to better morale, better work ethic, and higher results.
So how do you promote gratitude within a business model? As mentioned above, showing your customers appreciation means focusing on their partnership with campaigns, programs, and incentives that drive the relationship. It means actively holding your customers feedback in mind, and pushing to fine-tune communications and processes to be better than they were yesterday. In the spirit of the holidays, Trinity will go out of its way to show our customers something a little extra. (We won’t give away secrets, our clients will see what this means shortly) When our clients feel appreciated, the ability to communicate and work together hits a fantastic stride. That jet fuel is heavily concentrated with gratitude.
The team at Trinity is grateful for so much. Our team is growing, and when Kevin and I started this company in 2015, we dreamed of enabling better business. We wanted to help organizations have a more prominent online presence, without the hefty agency price tag. We are grateful for our customers’ patience through our growth, and in turn are thankful for their successes, and for the learning curves they moved with us along the way.
This holiday season, show gratefulness in business. Do something to show your team, and your customers, that you are appreciative of this year’s lessons and successes. Here’s to 2018, and all the good things that lie ahead.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit