Veteran marketers know how expensive and hard it is to build a brand and how easy it is to break the brand experience. If you do not pay attention to the details of your digital marketing strategy you will start to give away brand equity. Stop for a moment and think back at an awful experience you … [Read more...] about Episode #4 The New Marketing Show: The Cost of Breaking The Brand Experience
Iteration Velocity and Embarrassment With Marketing Ideas
Trinity Web Media & Development believes that digital marketing ideas are never complete and they go through constant change. Iteration is the name of the game, but you need to move with some velocity and sit on things. Don't worry about being embarrassed of a launch. I prefer giving the … [Read more...] about Iteration Velocity and Embarrassment With Marketing Ideas
Just Say No Sliders For Your WordPress Site
Please, say no sliders for your WordPress site. Sliders are the bane of developers existence. I have no idea why your brand would prefer to have their key messaging and hero image seen every five, 10 or 15 seconds. How does this make no sense? As with anything else, what was once cool, slick and on … [Read more...] about Just Say No Sliders For Your WordPress Site
Why We Wanted To Start A Podcast And You Should Too
A couple of weeks ago Trinity Web Media decided to start a podcast. Well, that's not entirely true -- we decided to start a podcast in August of 2017 but made it happen Q1 2018. The New Marketing Show is live on iTunes and other podcast networks. (Give a listen and if you like what we do, please … [Read more...] about Why We Wanted To Start A Podcast And You Should Too
Episode #3 The New Marketing Show: Using Social Media To Solve Business Problems
What was once considered a waste of time is now one of the most valuable business tools. Using Social Media to solve business problems is a big part of being "social." When used correctly, Social Media can head off and solve many business problems. The Trinity Web Media hosts Kevin & Greg are … [Read more...] about Episode #3 The New Marketing Show: Using Social Media To Solve Business Problems
Exercising Patience In Marketing
If patience is a virtue, most marketers have no virtue. Exercising patience in marketing is tough. Once you put a new strategy in play or use our Review, Refine, Repeat methodology you need to exhibit some patience to let things work. You can guide things along and keep tabs on progress, but you … [Read more...] about Exercising Patience In Marketing