Content Credibility is a big part of increasing your authority. There are three keys to giving your content marketing credibility. It's simple: know what you are talking about, cite your research sources if any are used and use real world exampled how this topic effected your company or … [Read more...] about Content Credibility: How To Increase Your Content’s Reach
Email Marketing Tips
Need some simple email marketing tips? Start here: are you treating all your email subscribers the same? We talk a lot about personas and behaviors, and email is no exception. Greg Taylor talks about the value of list segmentation and providing emails to your audience with resonating content. Do it … [Read more...] about Email Marketing Tips
Nonprofit Marketing Basics
Nonprofit marketing or cause-related marketing is nothing new. Nonprofits rely on days like Giving Tuesday to boost donations and awareness. Like everything else, to succeed in this competitive space, you need a solid nonprofit marketing strategy. We realize we cannot write an article and give … [Read more...] about Nonprofit Marketing Basics
Episode #44 The New Marketing Show: Social Media Authenticity and Relationships
This week we talk Social Media authenticity on The New Marketing Show with special guest Keyaira Boone. As a beauty and lifestyle writer for Essence.com, HelloBeautiful.com, Madamenoire.com and her own outlet The C Letter, Keyaira knows the ins and out of social media authenticity and the how … [Read more...] about Episode #44 The New Marketing Show: Social Media Authenticity and Relationships
Digital Marketing Professionals & Chasing New Shiny Objects
Why do digital marketing professionals always want to chase the next new shiny object? As a WordPress developer and digital marketer there is a balance we walk between doing what works and being on the leading edge. Greg Taylor from Trinity Web Media discusses this top of digital marketing and new … [Read more...] about Digital Marketing Professionals & Chasing New Shiny Objects
Marketing Professionals Do Not Have All The Answers
Real marketing professionals never proclaim to have all the answers. If they do say they know everything they are not professionals, so heed the warning. True marketing professionals understand how impossible it is to know everything about every vertical and every industry. What separates the … [Read more...] about Marketing Professionals Do Not Have All The Answers