During this lull of downtime, we’ve been able to provide our clients with a variety of services. In order to improve your site’s visibility, optimization is essential. After reviewing your site and how things are constructed, you can dig in and begin optimizing. Our team is happy to check out your site and begin optimizing, just drop us a line here.
We’ve been fortunate enough to have time to go through our client’s projects and continue the process of optimization.
Right along with the power of optimization is conversion. When we construct landing pages, our strategy always centers around getting the current audience to the right page.
Let’s talk more about optimization and conversion on today’s Trinity Web Minute, tune in.
[Transcript]
Hey everyone, thanks check it out another bonus episode of the new Marketing Show getting us on Instagram, TV, YouTube, all that great stuff. So here we are still working through this pandemic through this cold COVID-19. And a couple of things that we’ve been able really to do and what I’ve been able to do and focus on is a lot of optimization.
You know, I’ve been optimizing maybe a lot of landing pages for people, you know, a couple videos ago, we talked about how, if you have a brick and mortar store, and you’re bringing everything online, we need to make sure everything is optimized, especially for conversion.
Making sure your SEO is all optimized to bring the right people in, you know, that’s one of those misnomers also is traffic. Everybody wants traffic traffic traffic, but I would rather have less traffic, but more of the right traffic than a lot of traffic, that’s the wrong traffic.
So optimization will definitely help you also When it comes to conversion, you know, make sure that everything is conversion friendly and conversion centric.
You know, if you’re working on landing pages, one of the things that we like to do is have all the buttons, anchor text back up to the form wherever forms are placed on page, you know, that really, really helps you.
Everybody stay on page, give you the information, and then go about their way down the conversion or down the sales funnel and through, you know, all your, you know, get into your business development process.
Another thing you know, mentioning business development process, this is a great time to hone your process. You know, if you’re in a business and you know your business relies on collecting leads and getting good leads from people.
What we really want to do is we want to make sure that we continue getting leads, but we’re also continuing continue getting good leads likely Oh, so we want to make sure that the leads that we get are of quality, and we want to make sure that the leads that we get are also There’s clear are also going to work for the business and they’re going to be able to keep your business alive and sustain your efforts.
So conversion conversion conversion up starts with optimization, optimization, optimization, optimize everything. And let’s see how that helps you get through this a little bit better.
Hey, thanks for watching. For more episodes like this you can get us at the New Marketing Show on Instagram TV, YouTube, Podbean, Trinitywebmedia.com/Apple-podcasts.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit