Now that we’ve reached the milestone of 100 podcasting episodes for The New Marketing Show, it’s time to do some reflecting.
When you put forth as much time and effort as we do for our show, there is a lot to learn along the way. We’ll admit it; podcasting is much more complicated then it may seem on the outside. In terms of hosting and post-production, so much goes into every aspect of our weekly content.
Greg discusses a variety of different things he’s picked up while enduring our podcasting journey to 100 episodes on today’s Trinity Web Minute, check it out!
[Transcript]
Hey everyone, thanks for checking out another bonus episode of the new Marketing Show getting us on Instagram TV, YouTube, wherever you getting this content, if you’d like I say that every time because I do. So here we go. We just dropped Episode 100 of the new Marketing Show. And today I want to talk about what have I learned from doing a podcast for two straight years, dropping 100 full length episodes plus bonus episodes. We’re at Episode 300 of the new market show.
So what did I learn? One, podcasting is hard. podcasting is hard, and it’s a lot of work. And it’s not just a lot of work for me, or Kevin. It’s also a lot of work for Nate who produces the media, it’s a lot of work for us to make sure that we are getting it out to the right people. And it’s a lot of work to grow a podcast. It’s very time consuming. And it’s time consuming because it takes a lot to do it.
You know, I believe in pushing out good content, I believe in pushing on the right content to the right people the right time. And a lot of times, you know, I’d like to say we have a lot of our episodes planned, but we definitely don’t where we can just where we’re sitting there. And it’s like, Okay, what should we talk about? What’s a good topic for today? So we do draw a whole lot on our like a business experience of what’s going on in the business at a time, but, man, sometimes nothing of note or significance is going on. What do you do then? Man, you just make the best of it.
The other thing that I’ve learned is that if you don’t schedule things in a routine manner, and this is just like any other content, we don’t schedule things in a routine manner in a routine way. It doesn’t get done so too often throughout the last two years, and we did you know, two straight years episodes, I think we’ve taken one week off or two weeks off over the last two years. It’s scheduling things are difficult where we said God, we got to get apart podcasts out, you know, podcast drops every Tuesday.
You know, how are we going to get it done? You know, you know, last thing you want to do is recorded that morning, have it edited and push it out. I mean, because how great is that content? So, I learned podcasting is hard. Also another thing, scheduling guests can be the best thing for your podcast, but it can also be a real pain in the ass. So, a lot of times, you know, you gotta you always have to work with somebody else’s schedule and make it convenient for them.
But coordinating all the moving parts. And how prepared are you to make sure that things are you know, our guest episodes are definitely my favorite and they’re the most fun, but they also take the most work. And again, podcasting is a lot of work. I learned that in order to grow podcast, you have to be consistent. You know, audio quality matters, content Quality Matters. Making sure that you’re tapping into what your audience wants to hear about what they want to learn about finding your avatar find your the persona that you’re speaking to for each episode for each piece of content.
I mean, all of these things seem common sense. And I’m saying podcasting, but this couldn’t be the same for video marketing could be the same for the written word, it can be the same for anything else. What you have to do is make sure that you’re talking about things that people actually care about, that people actually want to hear about. Also tweak the length of a show time. You know, I think a lot of times, Kevin, I found out that the best length of the show was, you know, less than 35 minutes, or, you know, we definitely don’t want to do any of those super long ones.
Because that, you know, you see people the attrition of people dropping off. So, podcasting is difficult podcast is hard, but podcast is really rewarding too. And when you use it as a business development tool, the way that we use it, you can say, Hey, I know you have all these questions, but here, me and my co host, Kevin, we talked about this on episode 86.
Check it out, and they send them a link to Really, really a great way to build your brand equity and build the perception of your brand and let people know that you’re a subject matter expert. So, or 100 full length episodes 300 including all the bonus episodes. It’s been a lot. It’s been a fun journey. It, we couldn’t have done it without you couldn’t have done it without your input. And we’ve gotten better over time.
Thank God because the first ones I know weren’t the greatest, but we’re still here doing it and we’re going to keep going. So thanks for listening. Thanks for checking us out with more content like this. You can get us on said podcasts we’re talking about Trinitywebmedia.com/Apple-podcast.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit