Landing pages are a necessity for every digital marketing initiative and website. The landing page is where someone is directed for the sole purpose of conversion. Greg Taylor of Trinity Web Media talks about various things that are important to a successful landing page.
Important things to think about when creating landing pages
- Have one clear goal for the page
- Make sure you have clear call to actions
- Make contacting you and converting an easy task for your audience
- Deliver what you promised
- Check the content:Is it too wordy? Is the copy strong enough?
- Make sure the page loads fast
- It must be accessible and usable on mobile devices
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit