How important is marketing automation? This week, Chris Lee Founder of PurpleCRM sits in with Kevin & Greg to discuss the importance of marketing automation and the roles CRMs play in solving business problems. Besides being a husband and a father of three, Chris Lee is a veteran marketer, WordPress developer and a CRM expert.
On this episode we discuss audience personas, lead magnets, giving value before expecting anything in return and we re-visit the good old days of Gangplank in Chandler, AZ. We were thrilled to have Chris on as The New Marketing Show’s first interview guest. The knowledge provided to the audience is second to none.
Marketing Automation & CRM Takeaways
- If you don’t keep track of interactions with customers, it’s easy to lose touch.
- Marketing automation allows you to be contextual with people based on their specific needs.
- Give you audience value before asking them for anything.
Additional Resources:
Purple CRM
Trinity Web Media Marketing Assessment
Gangplank HQ
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.