Social Media FAQ

82% of all consumers turn to social media as the first point of research into your company. Your business needs social media because it is a great way to grow your business’ reach. If done correctly and strategically, social media will work in conjunction with your website and help you grow.

When you work with social media professionals you are hiring experts to create a strategy and manage your brand presence. Without a proper strategy you will spin your wheels and possibly go in the wrong direction, which may cost you more in the long run.

Yes. When you enter any marketing initiative without a strategy you are not working to your brand’s potential. Trinity Web Media creates comprehensive social media strategies that include audience personas, audience behavior based on social media platforms and key imagery and messaging.

It is also important to identify your business goals when it comes to social media marketing.

Social media ROI is measure in various ways. The best way Trinity Web Media likes to measure success is conversion based on the strategy’s business goals. ROI can be measure in website click through rate (CTR) or on contact form submissions and phones calls. We can track various metrics that make sense for your goals.

Not to sound like a broken record, but it all depends on your strategy and based on your goals. The social media platform that is best for your business is the platform where your key audience spends most of their time. (This is one of the issues Trinity Web Media identifies in our social media strategies.)

We believe the best content to post on social media is content that is helpful to your audience. It’s best to answer client questions, and let them know how to solve their problems at hand using your information. Be relevant, be helpful, be honest.

There are many ways to grow your social presence. The best way to grow is to be authentic, active, helpful and relevant. Also, you do not need a large following for your social media to make an impact. Many times we refer to the gauging social success by followers or like is a vanity metric.

Great question. The answer to question is complicated, but whenever possible address all comments positive and negative. If you encounter a negative comment it’s best to empathize and take the conversation offline. Always take the high road and never publicly argue or point fingers at the commenter.

With that being said, if the negative comment revolves around race, creed, sexuality or religion — you do have the right to delete or remove the comment.