Content is a critical cornerstone of any digital marketing campaign. Without content, a website cannot create the primary components it needs to grow its ranking and SEO online. Our team will brainstorm content relevant to your business’s services and industry and publish it along with photography and graphics to help drive customers to read and engage with when it comes to your business’s blog or other service areas on your website. Content plays a significant role in not only being the “meat” of your site but also being one of the big forces when it comes to boosting your site’s SEO, further pushing it to the goal of Page 1 Search Results.
What is good content? It starts with a good Content Calendar, which allows for proper planning. It also includes keyword-rich verbiage that is relevant to the industry and happenings in which your business is involved. With proper planning, good subject matter, and a simple yet effective sentence structure to optimize readability- you have yourself great content. When that content is placed on your website and shared via social media, it not only becomes social content, but a driving force to get people to your site to read, spend time, learn more, and hopefully engage with your brand as a new client.
Content Marketing 101
- Create branded content that is meaningful to your audience
- Be helpful, provide value, and create excitement
- Establish industry authority and expertise
Aside from a good content calendar, dedicating time to proper content planning is a must. This is where a lot of businesses find themselves struggling. “We’re already working 45 of 40 hours a week…” Our team understands that time is one of the most important aspects of business. This is why we offer to help create your content calendar, brainstorm, write, edit, optimize, and post content on behalf of your company. While your team focuses on the other important aspects of your business, Trinity Web Media handles the heavy work when it comes to content.