Many of the conversations had about marketing these days skew toward the technical, like search engines constantly updating their algorithms to try get a little closer to matching search intent rather than keywords in your content marketing and web development. Even if you get lost in the jargon, … [Read more...] about How Do You Gain a Competitive Edge in Business?
We’ve touched upon, in earlier blog posts, both the undeniable benefits and the inevitable rigors of blogging on a consistent basis. At the onset, it always seems like such a simple thing to do; every few days, give your audience a little insight into what you’re doing. But, as the workload mounts … [Read more...] about How To Write a Blog Post That Will Reach Your Target Audience
What is an effective testimonials page? The afterthought of so many websites. Formulaic quotes that may or may not be authentic, but do say little to close to nothing about the kind of work that’s done and how effective it really is. All of them organized neatly on a sterile page that looks as … [Read more...] about How to Create an Effective Testimonials Page
The white paper developed a bit of bad reputation in recent years because, in too many circles, something much closer to a watered-down sales brochure was being passed off by the same name. Even before then, most industries had started to adapt the whitepaper—admittedly, about as generic a name as … [Read more...] about What Could a White Paper Do for You?
The more I’ve thought about blog posts for my audience, the more I’ve tended to overthink the writing. (Or the lack thereof.) It’s a rabbit hole we’ve all spiraled down a time or two. But, with a little separation, it quickly becomes apparent that the best approach to both is the most … [Read more...] about How To Write Blog Posts People Will Read
Let's discuss blog goals and how to obtain them. I’m against pretty much anything that tries to convert writing from a creative process to a clinical analysis. But, with the overwhelming amount of data that’s available for a given post or subject anymore, it’s ignorant to try to dismiss it and keep … [Read more...] about Blog Goals: How to Write Clickable Blog Post Titles