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Scott Edwards

Competitive Edge in Business

Scott Edwards / October 10, 2018

How Do You Gain a Competitive Edge in Business?

Many of the conversations had about marketing these days skew toward the technical, like search engines constantly updating their algorithms to try get a little closer to matching search intent rather than keywords in your content marketing and web development. Even if you get …

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Scott Edwards / August 8, 2018

How To Write a Blog Post That Will Reach Your Target Audience

We’ve touched upon, in earlier blog posts, both the undeniable benefits and the inevitable rigors of blogging on a consistent basis. At the onset, it always seems like such a simple thing to do; every few days, give your audience a little insight into what you’re doing. But, as …

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Effective Testimonials Page

Scott Edwards / May 16, 2018

How to Create an Effective Testimonials Page

What is an effective testimonials page? The afterthought of so many websites. Formulaic quotes that may or may not be authentic, but do say little to close to nothing about the kind of work that’s done and how effective it really is. All of them organized neatly on a sterile page …

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White paper

Scott Edwards / May 9, 2018

What Could a White Paper Do for You?

The white paper developed a bit of bad reputation in recent years because, in too many circles, something much closer to a watered-down sales brochure was being passed off by the same name. Even before then, most industries had started to adapt the whitepaper—admittedly, about …

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Scott Edwards / February 21, 2018

How To Write Blog Posts People Will Read

The more I’ve thought about blog posts for my audience, the more I’ve tended to overthink the writing. (Or the lack thereof.) It’s a rabbit hole we’ve all spiraled down a time or two. But, with a little separation, it quickly becomes apparent that the best approach to both is the …

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Scott Edwards / January 24, 2018

Blog Goals: How to Write Clickable Blog Post Titles

Let's discuss blog goals and how to obtain them. I’m against pretty much anything that tries to convert writing from a creative process to a clinical analysis. But, with the overwhelming amount of data that’s available for a given post or subject anymore, it’s ignorant to try to …

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