By inception WordPress lends itself perfectly to an iterative web development process. WordPress goes through many iterations throughout the calendar year. The WordPress iterations have led us from version 1.0 to version 4.9.x. So, it your Content Management System is iterative, why wouldn’t your own website adopt an iterative process.
Your business changes. Your business pivots. Your business grows. And sometimes, you need to re-prioritize your services and offerings. Your WordPress site (or any website) needs to roll with the punches and support your business model.
Many people are intimidated by the word iterative or iteration. Simply put, that word means “phases” or “stages”. By tackling your website with an iterative process, your site will grow in stages with the business. At no point do you bite off more than you can chew or afford, but rather develop a business website in stages that works with where your business is at that moment.
By using am Iterative Web Development Process you are in better control of the site’s budget, development, content strategy, and your overall brand. This may seem counterintuitive, but it’s the best methodology.
Trinity Web Media uses this approach when we tackle medium to large scale development projects. All smaller sites are built to scale with the business, so in an iterative world that would be considered by many to be phase one of the project. (Clients may call it done, but we know there is always more to come.)
Recently, the Trinity Web Media partners Kevin & Greg discusses why iterations are an important part of digital marketing and web development on The New Marketing Show. What they say may help you make more sense of this concept and allow you to get more comfortable with the process: Episode #28 The New Marketing Show: The Iterative Process