If you weren’t aware, significant changes are on the way for Facebook Ads. One of the many reasons we love these ads is because of how specific you can get with micro-targeting. As of recent updates, this is no longer the case.
Going forward, you will not be able to target your audience based on gender, race or age. Upcoming updates are going to cause a considerable shift in the social media advertising landscape. For example, let’s say you run a local gym and are trying to target a specific age group.
These updates to Facebook Ads is going to be a challenge for many, but we are excited to embrace it. With more updates means more opportunities to learn and do things right.
No longer will you be able to target by race, gender or age; how will you adjust?