Niche marketing is not new, but it is something that every marketer needs to understand. They say the riches are in the niches. If you can identify your ideal niche and position your business accordingly you will have a great chance of success. Greg Taylor of Trinity Web Media's digital marketing … [Read more...] about Niche Marketing
Greg Taylor discusses the harsh facts of business that sometimes what was once an ideal client is no longer a good fit for your business. Typically, it is no one's fault, but if you ignore the warning signs you may be in for a long tumultuous time that is just not worth it. So when is it time to … [Read more...] about When Is It Time To Fire Clients
The Best Video Marketing Tip I ever heard was something I heard recently. We had Ita Udo-Ema on The New Marketing Show Podcast and he gave us the best video marketing tip I have ever heard. Ita said, "Focus on the process, not the product." At the beginning to kickstart your video efforts, if you … [Read more...] about The Best Video Marketing Tip
Thinking People to People is the only way to make sure your digital marketing is 100% effective. At every turn, we must remember that someone human is on the other side of your messaging. A father, mother, wife, son, etc. a human. When you speak to your audience like they are humans you make a … [Read more...] about People To People Marketing
What is cornerstone content? Simply put, cornerstone content is the main pieces of content on your website that everyone who visits your website should read/visit. These four or five posts or pages can be the content you are most proud of and most relatable to your audience and your digital … [Read more...] about What Is Cornerstone Content?
Learning how to recycle old content is a great way to continuously push out older content and broadcast it to a new medium. The practice of recycling old content will help your content marketing strategy fill in gaps of content creation. If you have a large library of old blog posts consider … [Read more...] about How To Recycle Old Content