Now that we've reached the milestone of 100 podcasting episodes for The New Marketing Show, it's time to do some reflecting. When you put forth as much time and effort as we do for our show, there is a lot to learn along the way. We'll admit it; podcasting is much more complicated then it may seem … [Read more...] about What Did We Learn From Our Podcasting Journey?
There are so many different ways you can begin giving back to your community, and it's not only in terms of monetary donations. You could be helping grow local small businesses with your services or even through mentorship/apprenticeship. Of course, you'll run into tons of people that are just … [Read more...] about The Value of Giving Back
As we begin to wrap up the year, we're all getting a bit worn down. We all have different things coming across our desks, and it can feel overwhelming. Today, Greg discusses a topic that is a bit more straightforward than usual. The principles of business primarily come down to doing what you do … [Read more...] about Principles of Business
One of the fastest ways to lead down a road of disappointment is setting unrealistic expectations with clients. It may seem pretty strait-forward, but we experience the power of expectations in our business every day. By communicating and understanding what a client expects, you take your first … [Read more...] about Setting Realistic Expectations with Clients
After a successful Giving Tuesday for our clients, we thought it would be the opportune time to break down how to calculate the ROI of a campaign. There are many different ways that you can go about doing so. The bottom line is, you can't just figure the success of things based on dollar amounts. … [Read more...] about How to Calculate the ROI of a Campaign
We have some very exciting news to announce! As you may know, we've been working with various non-profits to ensure they are ready for the surge of the upcoming Holiday season. Giving Tuesday is one of the best times to get in front of potential donors by spreading awareness for your cause. Our team … [Read more...] about Save the Date! GiveWP-a-Thon, Dec. 3rd