After a successful Giving Tuesday for our clients, we thought it would be the opportune time to break down how to calculate the ROI of a campaign. There are many different ways that you can go about doing so. The bottom line is, you can't just figure the success of things based on dollar amounts. … [Read more...] about How to Calculate the ROI of a Campaign
Save the Date! GiveWP-a-Thon, Dec. 3rd
We have some very exciting news to announce! As you may know, we've been working with various non-profits to ensure they are ready for the surge of the upcoming Holiday season. Giving Tuesday is one of the best times to get in front of potential donors by spreading awareness for your cause. Our team … [Read more...] about Save the Date! GiveWP-a-Thon, Dec. 3rd
Planning for Holiday Specials
As the Holiday season approaches quickly, we can't stress enough how important having a plan in place is. Black Friday, Giving Tuesday, or whatever other special you have in mind, all require a solid strategy. We have been working & planning for Holiday specials with several brands to make sure … [Read more...] about Planning for Holiday Specials
Client Feedback
If you are working on a project that is actively receiving client feedback, value it. When it comes down to it, these are the best types of clients to have. Sure, it may get frustrating continually making changes, but the end results will reflect exactly what your client seeks. We recently began … [Read more...] about Client Feedback
The Cost of Free Advice
When companies engage you with tons of questions regarding their marketing without a signed contract, beware. There are many brands out there that continually reach out to others looking for free advice. This should definitely be a red flag for you and your team. The truth is, free advice is never … [Read more...] about The Cost of Free Advice
Getting Unstuck Using the 5 Second Rule
Do you ever find yourself stuck trying to accomplish something? Maybe it's with a client, or perhaps it's a line of code; either way, this feeling is entirely normal. We all find ourselves stuck in certain situations with a sense that you can't get things going again. If this sounds familiar, we'd … [Read more...] about Getting Unstuck Using the 5 Second Rule