Marketing data is essential to every digital marketing campaign and web development project. Without crucial data points, you are making dangerous assumptions and guessing at best. Many a digital marketing agency, Trinity not excluded, all use the same toolset. We use Google Analytics, the same Email Analytics programs, and SEO tools — but what makes every data set different.
Trinity Web Media believes it is vital to let data tell the story, but humanize your marketing data to figure out the next move. Greg Taylor of Trinity Web Media’s WordPress Development and Digital Marketing team discusses this point in the Trinity Web Minute video.
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