Landing pages are a necessity for every digital marketing initiative and website. The landing page is where someone is directed for the sole purpose of conversion. Greg Taylor of Trinity Web Media talks about various things that are important to a successful landing page.
Important things to think about when creating landing pages
- Have one clear goal for the page
- Make sure you have clear call to actions
- Make contacting you and converting an easy task for your audience
- Deliver what you promised
- Check the content:Is it too wordy? Is the copy strong enough?
- Make sure the page loads fast
- It must be accessible and usable on mobile devices