This is always a great question and leads to bigger discussions about content distribution. Do you think it is better to drip content to your audience on a regular schedule or drop all the content on them so they can consume the content in their own manner?
How you distribute your content will always depend on the nature of the content and your audience. The other thing to consider is what goals do you have attached to the content or campaign. We believe that unless your content is highly addictive and can be consumed on a content binge, dripping your content broadcast will allow you to build an audience, build trust and deliver your message.
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